Kaabachi, Souheila; Ben Mrad, Selima; O’Leary, Bay - In: International Journal of Bank Marketing 37 (2019) 2, pp. 507-530
Purpose: The purpose of this paper is to explore how variables like propensity to trust, website usability, social influence, customer awareness about internet-only banks (IOBs) and perceived compatibility influence customers’ initial trust formation toward IOBs’ acceptance. The model is...