Innocent until proven guilty : suspicion of deception in online reviews
Year of publication: |
2022
|
---|---|
Authors: | Petrescu, Maria ; Kitchen, Philip J. ; Dobre, Costinel ; Ben Mrad, Selima ; Milovan-Ciuta, Anca ; Goldring, Deborah ; Fiedler, Anne |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 4, p. 1184-1209
|
Subject: | Consumer deception | Incentivized reviews | Interpersonal deception theory | Online reviews | Persuasive knowledge model | Review authenticity | Review formalism | Review legitimacy | Review valence |
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