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Bendheim, Liv Marie
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Fagerstrøm, Asle
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Foxall, Gordon R.
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Pawar, Sanchit
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Sigurdsson, Valdimar
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Managerial and Decision Economics
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The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle
;
Bendheim, Liv Marie
;
Sigurdsson, Valdimar
- In:
Managerial and Decision Economics
(
2019
)
Persistent link: https://www.econbiz.de/10012084187
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2
The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle
;
Bendheim, Liv Marie
;
Sigurdsson, Valdimar
- In:
Managerial and Decision Economics
(
2019
)
Persistent link: https://www.econbiz.de/10012084188
Saved in:
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