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Search: person:"Benson, Purnell H."
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Benson, Purnell H.
6
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Journal of advertising research
2
Journal of marketing research : JMR
2
Marketing and the computer
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Time series analysis : theory and practice
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ECONIS (ZBW)
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1
Progress in forecasting price from speculative supply and demand functions
Benson, Purnell H.
- In:
Time series analysis : theory and practice
4
(
1982
),
pp. 75-84
Persistent link: https://www.econbiz.de/10001900319
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2
Analysis of relationships between market conditions and gain or loss in brand share of the market
Benson, Purnell H.
- In:
Marketing and the computer
,
(pp. 390-397)
.
1965
Persistent link: https://www.econbiz.de/10003488656
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3
Bivariate normal distribution to calculate media exposure
Benson, Purnell H.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 41-47
Persistent link: https://www.econbiz.de/10001900296
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4
Eliminating consumer biases in survey data by balanced tabulation
Benson, Purnell H.
- In:
Journal of marketing research : JMR
1
(
1964
)
4
,
pp. 66-71
Persistent link: https://www.econbiz.de/10001900304
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5
Individual exposure to advertising and changes in brands bought
Benson, Purnell H.
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001900309
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6
A paired comparison approach to evaluating interviewer performance
Benson, Purnell H.
- In:
Journal of marketing research : JMR
6
(
1969
)
1
,
pp. 66-70
Persistent link: https://www.econbiz.de/10001900313
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