Search Results - person:"Bernthal, Matthew"

Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators

Hwang, Yongjin; Ballouli, Khalid; Bernthal, Matthew J.; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 1, pp. 47-65

Persistent link: https://www.econbiz.de/10014519144

Toward a better understanding of parent versus local team branding in minor league baseball

Bernthal, Matthew J.; Ballouli, Khalid; Nugent, Nicholas - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10013198797

Nonlocal fandom : effects of geographic distance, geographic identity, and local competition on team identification

Reifurth, Katherine R. N.; Bernthal, Matthew J.; … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 195-208

Persistent link: https://www.econbiz.de/10012254420

Children’s game-day experiences and effects of community groups

Reifurth, Katherine Rose Nakamoto; Bernthal, Matthew J.; … - In: Sport, Business and Management: An International Journal 8 (2018) 3, pp. 257-275

Purpose: Sport management research that examines children as a distinct group of sport consumers is sparse, and therefore the authors know relatively little about how and why children become fans of sport teams. The purpose of this paper is to explore the game-day experiences of children in...

Persistent link: https://www.econbiz.de/10012079602

Bowling for dollars : establishing perceived need and brand equity in a participatory sport

Koesters, Todd C.; Ballouli, Khalid; Bernthal, Matthew J.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 62-71

Persistent link: https://www.econbiz.de/10011508561

Hispanic subcultural sport socialization : an initial investigation

Uecker Mercado, Haylee; Bernthal, Matthew J. - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 103-114

Persistent link: https://www.econbiz.de/10011517873

Differential effects of motives and points of attachment on conative loyalty of Formula 1 U.S. Grand Prix attendees

Ballouli, Khalid; Trail, Galen T.; Koesters, Todd C.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 166-181

Persistent link: https://www.econbiz.de/10011635469

Motivations and fan engagement related to professional bass fishing spectatorship

Bernthal, Matthew J.; Koesters, Todd; Ballouli, Khalid; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 6-18

Persistent link: https://www.econbiz.de/10010515321

All work and no play makes Jack a dull boy : an exploration of business travelers' attendance at live, ticketed entertainment events

Bernthal, Matthew; Nagel, Mark; Harrill, Rich; Riner, Paul - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 2, pp. 213-224

Persistent link: https://www.econbiz.de/10009580579

NASCAR : checkered flags are not all that are being waved

Lee, Jason W.; Bernthal, Matthew J.; Whisenant, Warren A.; … - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 3, pp. 170-179

Persistent link: https://www.econbiz.de/10008661220