Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Todd C. Koesters, Khalid Ballouli, Matthew J. Bernthal, and Sandy Hansell
| Year of publication: |
March 2016
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|---|---|
| Authors: | Koesters, Todd C. ; Ballouli, Khalid ; Bernthal, Matthew J. ; Hansell, Sandy |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 1, p. 62-71
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| Subject: | Markenimage | Brand image | Sportmarketing | Sports marketing | Sport | Sports | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508561