The present work investigates Customer Relationship Management (CRM) implementation and performance during the fiscal crisis in Greece based on an appropriate questionnaire. All acquired responses using the questionnaire are suitably analysed using advanced statistical techniques, and show that...

The present work investigates Customer Relationship Management (CRM) implementation and performance during the fiscal crisis in Greece based on an appropriate questionnaire. All acquired responses using the questionnaire are suitably analysed using advanced statistical techniques, and show that...

This paper explores, through a relevant survey, the factors affecting companies' behaviour towards Corporate Social and Environmental Responsibility (CSR and CER) and how the fiscal crisis in Greece may change companies' perceptions towards them. All responses were appropriately analysed using...