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  • Search: person:"Bhat, Sobodh"
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Year of publication
Subject
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Bewertung 1 Brand extension 1 Brand image 1 Brand management 1 Consumer behaviour 1 Evaluation 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Markentransfer 1
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Online availability
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Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Aufsatz im Buch 1 Book section 1 Reprint 1
Language
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Undetermined 2 English 1
Author
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Bhat, Sobodh 3 Reddy, Srinivas K. 3
Published in...
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Brand management ; Vol. 3 1 Journal of Business Research 1 Journal of business research : JBR 1
Source
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ECONIS (ZBW) 1 OLC EcoSci 1 RePEc 1
Showing 1 - 3 of 3
Did you mean: person:"bhat, subodh" (21 results)
Cover Image
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh; Reddy, Srinivas K. - 2010
Persistent link: https://www.econbiz.de/10003924420
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Cover Image
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh; Reddy, Srinivas K. - In: Journal of business research : JBR 53 (2001) 3, pp. 111-122
Persistent link: https://www.econbiz.de/10006725320
Saved in:
Cover Image
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh; Reddy, Srinivas K. - In: Journal of Business Research 53 (2001) 3, pp. 111-122
Persistent link: https://www.econbiz.de/10005465838
Saved in:
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