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Enabling cocreation with transformative interventions : an interdisciplinary conceptualization of consumer boosting
Bieler, Martin
;
Maas, Peter
;
Fischer, Lukas
;
Rietmann, Nele
- In:
Journal of service research
25
(
2022
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10012887033
Saved in:
2
"This business has legs" : how I used infomercial marketing to create the $ 100,000,000 Thighmaster craze exerciser ; an entrepreneurial adventure story
Bieler, Peter
;
Costas, Suzanne
-
1996
Persistent link: https://www.econbiz.de/10004791641
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