"This business has legs" : how I used infomercial marketing to create the $ 100,000,000 Thighmaster craze exerciser ; an entrepreneurial adventure story
Peter Bieler with Suzanne Costas
| Year of publication: |
1996
|
|---|---|
| Authors: | Bieler, Peter ; Costas, Suzanne |
| Publisher: |
New York, NY [u.a.] : John Wiley |
| Subject: | Television advertising | United States | Case studies | Infomercials | Exercise | Equipment and supplies | Marketing |
| Extent: | IX, 206 S. 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-471-14749-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004791641