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Search: person:"Bocci, Elena"
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Advertising planning
2
Bekleidungsindustrie
2
Clothing industry
2
Corporate Social Responsibility
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Corporate social responsibility
2
Discourse theory
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Diskurstheorie
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Marketingmanagement
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1992-2008
1
Benutzerfreundlichkeit
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Brand management
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City marketing
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France
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Frankreich
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Gruppo Benetton <Ponzano Veneto>
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Internet marketing
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Italien
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Italy
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Online retailing
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Bocci, Elena
4
De Rosa, Annamaria Silvana
4
Picone, Massimiliano
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Saurini, Sara
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Branding and sustainable competitive advantage : building virtual presence
2
E-marketing ; Vol. 3
1
Impact of e-commerce on consumers and small firms
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ECONIS (ZBW)
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Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
-
2012
Persistent link: https://www.econbiz.de/10009575081
Saved in:
2
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
Saved in:
3
Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born from Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
- In:
Branding and sustainable competitive advantage : …
,
(pp. 69-95)
.
2012
Persistent link: https://www.econbiz.de/10009707215
Saved in:
4
Risk percetion as a motivational barrier for online purchasing
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Saurini, Sara
- In:
Impact of e-commerce on consumers and small firms
,
(pp. 235-248)
.
2006
Persistent link: https://www.econbiz.de/10003458813
Saved in:
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