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Search: person:"Bonoma, Thomas V."
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Bonoma, Thomas V.
36
Shapiro, Benson P.
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Zaltman, Gerald
3
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Schlenker, Barry R.
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Bonoma, Thomas V
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
4
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HBR's 10 must reads on sales : with bonus interview of Andris Zoltners
Bonoma, Thomas V.
-
2017
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--
Persistent link: https://www.econbiz.de/10011629881
Saved in:
2
Managing marketing implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
3
Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V.
- In:
Harvard business review : HBR
(
2006
),
pp. 172-181
Persistent link: https://www.econbiz.de/10007275680
Saved in:
4
A book filled with lessons from the best and brightest in the tricky business of product creation.
Bonoma, Thomas V.
- In:
Across the board
32
(
1995
)
7
,
pp. 59
Persistent link: https://www.econbiz.de/10006707773
Saved in:
5
The Empty Middle - Why are so many otherwise smart marketers looking for customers where pickings are leanest?
Bonoma, Thomas V.
- In:
Across the board
30
(
1993
)
5
,
pp. 34-39
Persistent link: https://www.econbiz.de/10006711638
Saved in:
6
Marketing management : text and cases
Bonoma, Thomas V.
;
Kosnik, Thomas J.
-
1990
Persistent link: https://www.econbiz.de/10004135271
Saved in:
7
Marketing management : text and cases
Bonoma, Thomas V.
(
ed.
);
Kosnik, Thomas J.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10013481752
Saved in:
8
Marketing performance assessment
Bonoma, Thomas V.
;
Clark, Bruce H.
-
1988
Persistent link: https://www.econbiz.de/10004173441
Saved in:
9
Umstürzler am Werk
Bonoma, Thomas V.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1987
)
2
,
pp. 109-113
Persistent link: https://www.econbiz.de/10003498940
Saved in:
10
Der Marketing-Vorsprung : Marketingstrategien sofort erfolgreich in die Praxis umsetzen
Bonoma, Thomas V.
-
1986
Persistent link: https://www.econbiz.de/10004053925
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