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Search: person:"Bouwman, Margot"
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Markenartikel
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Bouwman, Margot
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Franzen, Giep
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Chernatony, Leslie de
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World Advertising Research Center <Henley-on-Thames>
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International journal of market research : JMRS ; the journal of the Market Research Society
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Book reviews - The mental world of brands: Mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
;
Chernatony, Leslie de
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
4
,
pp. 487
Persistent link: https://www.econbiz.de/10006695222
Saved in:
2
The mental world of brands : mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
-
2001
Persistent link: https://www.econbiz.de/10001567085
Saved in:
3
The mental world of brands : mind, memory, and brand success
Franzen, Giep
;
Bouwman, Margot
-
2001
Persistent link: https://www.econbiz.de/10004778762
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