Search Results - person:"Bright, Laura F."

Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners

Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014556465

Digital consumer engagement : examining the impact of native advertising exposure in a social network

Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561

Persistent link: https://www.econbiz.de/10014313613

Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism

Lee, Jung Ah; Sudarshan, Sabitha; Sussman, Kristen L.; … - In: International journal of advertising : the review of … 41 (2022) 1, pp. 78-100

Persistent link: https://www.econbiz.de/10013167385

Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands

Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220

Persistent link: https://www.econbiz.de/10012607889

“Should I Post or Ghost?” : Examining how privacy concerns impact social media engagement in US consumers

Bright, Laura F.; Lim, Hayoung Sally; Logan, Kelty - In: Psychology & Marketing 38 (2021) 10, pp. 1712-1722

Persistent link: https://www.econbiz.de/10012535733

Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies

Brinson, Nancy H.; Eastin, Matthew S.; Bright, Laura F. - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10012243113

"Unfriend me, please!" : social media fatigue and the theory of rational choice

Logan, Kelty; Bright, Laura F.; Grau, Stacy Landreth - In: Journal of marketing theory and practice 26 (2018) 4, pp. 357-367

Persistent link: https://www.econbiz.de/10011951436

Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments

Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10009508030

Facebook versus television : advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179

Persistent link: https://www.econbiz.de/10009666649

Facebook versus television: advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of Research in Interactive Marketing 6 (2012) 3, pp. 164-179

Purpose – The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising. Design/methodology/approach – An online questionnaire was fielded among students from three...

Persistent link: https://www.econbiz.de/10014902209