<title>ABSTRACT</title> The study examined relationships between ratings of college services and program quality among 57 pairs of parents and students. The study revealed that the relationships between parent and student ratings of the institution were relatively small. However, parents who believed that they...

<title>ABSTRACT</title> The present research examined relationships between satisfaction and quality judgments of college services. Students (<italic>N</italic> = 736) completed a questionnaire (SERVQUAL) to investigate perceived service performance of a university college. At the same time, they were asked about satisfaction...

The relationship of self‐monitoring to buying behavior and to the consumer’s value system is controversial and not well understood. The study examined the relationship between self‐monitoring, materialism, and involvement with clothing and brands among a sample of 387 young adults....