//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Butterfield, Leslie"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Aufsatzsammlung
3
Werbung
3
Automotive industry
2
Brand
2
Business history
2
Deutschland
2
Germany
2
Kfz-Industrie
2
Markenartikel
2
Unternehmensgeschichte
2
1883-2005
1
Brand management
1
Daimler-Benz-Aktiengesellschaft
1
DaimlerChrysler AG
1
DaimlerChrysler AG / Classic
1
Geschichte
1
Kraftfahrzeug
1
Markenführung
1
Mercedes-Benz-Aktiengesellschaft / Classic
1
Motor vehicle
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Article
1
Type of publication (narrower categories)
All
Company information
1
Firmeninformation
1
Language
All
English
5
German
1
Undetermined
1
Author
All
Butterfield, Leslie
7
Published in...
All
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Source
All
USB Cologne (EcoSocSci)
4
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ikone einer Leidenschaft : die Entwicklung der Marke Mercedes-Benz
Butterfield, Leslie
-
2005
Persistent link: https://www.econbiz.de/10003452575
Saved in:
2
Enduring passion : the story of the Mercedes-Benz brand
Butterfield, Leslie
-
2005
Persistent link: https://www.econbiz.de/10003028247
Saved in:
3
AdValue : twenty ways advertising works for business
Butterfield, Leslie
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004716049
Saved in:
4
Excellence in advertising : the IPA guide to best practice
Butterfield, Leslie
(
contributor
)
-
2001
-
2. ed., repr.
Persistent link: https://www.econbiz.de/10004711536
Saved in:
5
Excellence in advertising : the IPA guide to best practice
Butterfield, Leslie
(
contributor
)
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10009023084
Saved in:
6
Economic benefits of branding - Client and agency appreciation of the value of brands is essential for a prosperous future.
Butterfield, Leslie
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
4
,
pp. 14-16
Persistent link: https://www.econbiz.de/10006786814
Saved in:
7
Excellence in advertising : the IPA guide to best practice
Butterfield, Leslie
(
contributor
)
-
1997
-
Reprint.
Persistent link: https://www.econbiz.de/10004337648
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->