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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : die Rolle der Kommunikation im Produktlinienmanagement
Kuester, Sabine
;
Buys, Sebastian Alexander
;
Klein, Katharina
-
2011
Persistent link: https://www.econbiz.de/10009126376
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Consequences of product portfolio decisions on consumer behavior
Buys, Sebastian Alexander
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2010
Persistent link: https://www.econbiz.de/10008738302
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Consequences of product portfolio decisions on consumer behavior
Buys, Sebastian Alexander
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2010
Persistent link: https://www.econbiz.de/10008828033
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