Consequences of product portfolio decisions on consumer behavior
von Sebastian Alexander Buys
| Year of publication: |
2010
|
|---|---|
| Authors: | Buys, Sebastian Alexander |
| Subject: | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Experimentelle Ökonomik | Experimental economics | Produktportfolio | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 137 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2010 |
| Notes: | Literaturverz. S. 118 - 136 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738302