Consistent with the goals of the special issue of Journal of Business Research, this paper examines the 1986 pastoral letter of the U.S. Catholic bishops titled, Economic Justice for All, and its impact on marketing practice for the last 25years. The brief literature review places this text...

Purpose – Using adaptation‐level theory as a conceptual framework, the purpose of this research is to determine what effect, if any, marketplace conditioning has on consumer price estimates and product evaluations. Design/methodology/approach – A total of 475 subjects participated in two...