Canetta, Luca; Cheikhrouhou, Naoufel; Glardon, Rémy - In: International Journal of Production Economics 143 (2013) 1, pp. 95-108
This work presents a “3 steps–2 aggregation levels” methodological approach for modelling the evolution of the hybrid demand order flow pattern over long time horizons. The hybrid demand is the result of the mutual interaction between the e-commerce and the traditional demand. Thus, its...