Search Results - person:"Cassar, Mario"

Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness

Cassar, Mario; Caruana, Albert - In: Journal of marketing for higher education 33 (2023) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10014286237

Customer encounter satisfaction and narrative force : an investigation of user-generated content on TripAdvisor

Cassar, Mario; Konietzny, Jirka; Caruana, Albert - In: Scandinavian journal of hospitality and tourism 23 (2023) 1, pp. 51-72

Persistent link: https://www.econbiz.de/10014291580

Facts or story? : the impact of website content on narrative believability and purchase intention

Cassar, Mario; Caruana, Albert; Konietzny, Jirka - In: Journal of marketing communications 28 (2022) 6, pp. 637-656

Persistent link: https://www.econbiz.de/10013371056

Fun and fair, and I don't care : the role of enjoyment, fairness and subjective norms on online gambling intention

Konietzny, Jirka; Caruana, Albert; Cassar, Mario - In: Journal of retailing and consumer services 44 (2018), pp. 91-99

Persistent link: https://www.econbiz.de/10011904330

Positioning of wine tourism websites across different country winescapes

Cassar, Mario; Caruana, Albert; Vella, Joseph - In: International Journal of Wine Business Research 30 (2018) 4, pp. 394-409

Purpose: This paper aims to investigate the extent to which wine tour-operating companies are successfully using their websites to communicate persuasive and meaningful differences to customers in their quest to clearly position their product offering. Design/methodology/approach: Text data are...

Persistent link: https://www.econbiz.de/10012072203