Customer encounter satisfaction and narrative force : an investigation of user-generated content on TripAdvisor
Year of publication: |
2023
|
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Authors: | Cassar, Mario ; Konietzny, Jirka ; Caruana, Albert |
Published in: |
Scandinavian journal of hospitality and tourism. - London [u.a.] : Taylor and Francis, ISSN 1502-2269, ZDB-ID 2081107-X. - Vol. 23.2023, 1, p. 51-72
|
Subject: | Diction | Encounter satisfaction | Leximancer | narrative force | user generated content (UGC) | Kundenzufriedenheit | Customer satisfaction | Narrative Methode | Narrative method | Social Web | Social web | Kundenintegration | Customer integration | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Content Management | Content management |
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