Purpose – The purpose of this paper is to propose a comprehensive metric for customer engagement in Facebook, the top social networking site. Design/methodology/approach – The approach is conceptual and it makes operative customer engagement concept in the specific context that is Facebook....

Purpose – In the highly competitive hotel industry, it is essential to encourage patterns of continuous repurchase and to retain customers. This may be achieved through the quality of the relationship established with them. The aim of the paper is to test a model of the antecedents and...