Saíz, Patricio (ed.); Castro Balaguer, Rafael (ed.) - 2022
Part I: Trademarks and Branding --Trademarks in branding: Legal issues and commercial practices /Patricio Sáiz and Rafael Castro --Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe /Carlo Marco Belfanti --Early marks: American trademarks before US trademark law...