Lo, Lawrence W.T.; Chan, Haksin; Tang, Felix; Yeung, Kwan-Yu - In: Asia Pacific Journal of Marketing and Logistics 32 (2020) 3, pp. 664-680
Purpose: This research aims to generate new insights into consumer ethics by tapping into business executives' first-hand experience. The overarching goal of this novel, discovery-oriented approach is to illuminate the interactive relationships between business and consumer ethics, and to offer...