Chan, Hubert C.Y. - In: International Journal of Business Administration 4 (2013) 5, pp. 1-14
Instead of a market-pull and technology-push dichotomy, applying one of the Six Senses posited by Pink (2006), the ¡®Meaning¡¯ in product innovation, this study proposes an Service Innovation Process Model based on the Design Driven innovation (DDI) process advocated by Verganti (2009), and...