Cui, Geng; Lui, Hon‐Kwong; Chan, Tsang‐Sing; Joy, … - In: Journal of Consumer Marketing 29 (2012) 3, pp. 214-224
Purpose – Previous studies have found significant differences in consumer attitudes toward marketing between countries and attributed such variations to differences in the stage of consumerism development and cultural values. This study aims to test these competing hypotheses using econometric...