Chaouali, Walid; El Hedhli, Kamel - In: International Journal of Bank Marketing 37 (2019) 1, pp. 69-96
Purpose: The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, mobile banking? More specifically, it proposes an integrative model that...