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Search: person:"Chatzopoulou, Elena"
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Consumer behaviour
3
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3
Authenticity
2
Brand
2
Brand image
2
Brand management
2
Ethnic group
2
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2
Greece
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Animal protection
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Bauwirtschaft
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Brand identity work
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Brand self-presentation
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Cause-related marketing (CRM)
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Celebrity endorsement
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Celebrity-Werbung
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China
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Chinese culture
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Discrete choice
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English
8
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Chatzopoulou, Elena
8
Filieri, Raffaele
2
Gorton, Matthew
2
Balabanis, George
1
D'Antone, Simona
1
Dogruyol, Shannon Arzu
1
Hallam, Fiona
1
Hubbard, Carmen
1
Kiewiet, Adrian
1
Lin, Zhibin
1
Navazhylava, Kseniya
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Skinner, Heather
1
Tocco, Barbara
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White, John
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Yeh, Ching-Hua
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Journal of Consumer Affairs
1
Journal of Consumer Behaviour
1
Journal of business research : JBR
1
Journal of travel and tourism marketing
1
Psychology & Marketing
1
Routledge studies in marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
5
Other ZBW resources
3
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1
Consumers' willingness to pay for an animal welfare food label
Gorton, Matthew
;
Yeh, Ching-Hua
;
Chatzopoulou, Elena
; …
- In:
Ecological economics : the transdisciplinary journal of …
209
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014424293
Saved in:
2
Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
Chatzopoulou, Elena
-
2023
Persistent link: https://www.econbiz.de/10014417805
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
Perceptions of localness and authenticity regarding restaurant choice in tourism settings
Skinner, Heather
;
Chatzopoulou, Elena
;
Gorton, Matthew
- In:
Journal of travel and tourism marketing
37
(
2020
)
2
,
pp. 155-168
Persistent link: https://www.econbiz.de/10012289313
Saved in:
5
Millennials' evaluation of corporate social responsibility : The wants and needs of the largest and most ethical generation
Chatzopoulou, Elena
;
Kiewiet, Adrian
- In:
Journal of Consumer Behaviour
20
(
2020
)
3
,
pp. 521-534
Persistent link: https://www.econbiz.de/10012406577
Saved in:
6
Instagram and body image : Motivation to conform to the “Instabod” and consequences on young male wellbeing
Chatzopoulou, Elena
;
Filieri, Raffaele
;
Dogruyol, …
- In:
Journal of Consumer Affairs
54
(
2020
)
4
,
pp. 1270-1297
Persistent link: https://www.econbiz.de/10012409843
Saved in:
7
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
8
Under the influence of a blogger: The role of information-seeking goals and issue involvement
Balabanis, George
;
Chatzopoulou, Elena
- In:
Psychology & Marketing
36
(
2019
)
4
,
pp. 342-353
Persistent link: https://www.econbiz.de/10012083963
Saved in:
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