Chauhan, Shilpa; Akhtar, Asif; Gupta, Ashish - In: Young Consumers 22 (2021) 3, pp. 456-479
Purpose: The objective of this paper is to explore and extend the existing literature on the use of gamification in banking. Design/methodology/approach: Gamification is a new concept, further its application in banking is in a nascent stage both from the perspective of research and...