Customer experience in digital banking : a review and future research directions
Year of publication: |
2022
|
---|---|
Authors: | Chauhan, Shilpa ; Akhtar, Asif ; Gupta, Ashish |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 14.2022, 2, p. 311-348
|
Subject: | Customer experience | Customer loyalty | Customer satisfaction | Digital banking | Financial performance | Gamification | Internet banking | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Bank |
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