Zhang, Xueting; Tang, Tanya (Ya); Chen, Man; Wang, Feng - In: Marketing Intelligence & Planning 40 (2021) 1, pp. 89-104
Purpose: This research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two moderating conditions of network overlap and deal content. Design/methodology/approach: In Study 1, the authors...