The influential paradox : brand and deal content sharing by influencers in friendship networks
Year of publication: |
2022
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Authors: | Wang, Feng ; Zhang, Xueting ; Chen, Man ; Zeng, Wei ; Cao, Rong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 503-514
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Subject: | Content sharing | Influencer | Social bridge | Social hub | Social network | Soziales Netzwerk | Social Web | Social web | Soziale Beziehungen | Social relations | Sozialkapital | Social capital | Konsumentenverhalten | Consumer behaviour |
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