Chen, Shih-Chih; Chou, Tung-Hsiang; Hongsuchon, Tanaporn; … - In: Journal of Hospitality and Tourism Technology 13 (2022) 3, pp. 461-480
Purpose In this era of smartphone applications, brands are actively developing applications to occupy the consumer’s mobile phone space, adding many practical functions to their applications to increase brand exposure or consumer interest in the brand. Augmented reality (AR) has evolved...