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Search: person:"Chen, Yi-Mu"
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Consumer behaviour
4
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1
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Chen, Yi-Mu
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Huang, Tseng-Lung
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Chen, Yi-mu
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Hsu, Tsuen-Ho
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Huang, Tseng-lung
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Lu, Yu-Jou
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Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Services marketing quarterly
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
6
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1
Investigating the combinations of target products and gifts : metal accounting perspective
Chen, Yi-Mu
;
Chen, Allen
;
Yang, I.-Hsuan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-69)
.
2023
Persistent link: https://www.econbiz.de/10014289838
Saved in:
2
Applying dramaturgy theory in computer maintenance services
Chen, Yi-Mu
;
Wang, Ming-Yue
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10011804126
Saved in:
3
Impact of flow on mobile shopping intention
Chen, Yi-Mu
;
Hsu, Tsuen-Ho
;
Lu, Yu-Jou
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 281-287
Persistent link: https://www.econbiz.de/10011808601
Saved in:
4
Do the warning notices decrease or increase opportunistic behavior in cinemas?
Chen, Yi-Mu
;
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 227-233
Persistent link: https://www.econbiz.de/10011556658
Saved in:
5
Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Chen, Yi-Mu
;
Huang, Tseng-Lung
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10011383851
Saved in:
6
Young audiences' emotional experience on smartphone film : an application of dual-coding theory
Huang, Tseng-lung
;
Chen, Yi-mu
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10010412076
Saved in:
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