China has undergone momentous changes and achieved remarkable economic progress since its economic reform and opening-up in 1978. Simultaneously, however, consequent resource depletion and environmental degradation have seriously restricted China’s sustainable industrial development. As a...

China has undergone momentous changes and achieved remarkable economic progress since its economic reform and opening-up in 1978. Simultaneously, however, consequent resource depletion and environmental degradation have seriously restricted China’s sustainable industrial development. As a...

Abstract: In practice, consumption quality refers to “production quality + category image”, where the former is determined by a contract manufacturer (CM) and the latter is promoted by an industry leader. In this paper, we explore whether the industry leader should cooperate with the CM...