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Search: person:"Cheng, Peiyao"
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Cheng, Peiyao
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Show me insides : investigating the influences of product exploded view on consumers' mental imagery, comprehension, attitude, and purchase intention
Cheng, Peiyao
;
Zhang, Chao
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014240282
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Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
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