Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Franck Celhay, Peiyao Cheng, Josselin Masson, Wenhua Li
| Year of publication: |
2020
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|---|---|
| Authors: | Celhay, Franck ; Cheng, Peiyao ; Masson, Josselin ; Li, Wenhua |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 1, p. 108-128
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| Subject: | China | Communication | Design | Packaging | Semiotics | Wine | Wein | Konsumentenverhalten | Consumer behaviour | Verpackung | Weinbau | Wine industry | Kommunikation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288650