Chien, Shu-Hua; Chen, Jyh-jye - In: The Service Industries Journal 30 (2008) 2, pp. 185-201
This research investigates the relationship between customer involvement, supplier involvement, cross-functional department integration, and new product development (NDP) in the financial services industry. A survey tool was constructed and pre-tested. A total of 125 effective questionnaires...