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Search: person:"Cho, Hyewon"
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Cho, Hyewon
6
Carey, Rebecca M.
2
Guo, Yafei
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Shavitt, Sharon
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person:"Cho, hyeon"
(20 results)
1
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
3
When do people rely more on unique versus common attributes? : the effect of power distance belief on preference for alignable versus nonalignable attributes
Lee, Hyejin
;
Cho, Hyewon
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 855-870
Persistent link: https://www.econbiz.de/10013275573
Saved in:
4
Stratification and segmentation : social class in consumer behavior
Shavitt, Sharon
;
Jiang, Duo
;
Cho, Hyewon
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 583-593
Persistent link: https://www.econbiz.de/10011598091
Saved in:
5
Social class matters : a rejoinder
Carey, Rebecca M.
;
Markus, Hazel Rose
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 599-602
Persistent link: https://www.econbiz.de/10011598093
Saved in:
6
Collectivism fosters preventive behaviors to contain the spread of COVID‐19 : Implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos
- In:
Psychology & Marketing
39
(
2021
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10012808562
Saved in:
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