Lee, Dongmin; Moon, Junghoon; Cho, Jongpyo; Kang, Hyoung-Goo - In: Asia Pacific Business Review 20 (2014) 3, pp. 461-483
This study introduces the transformation process of a company's non-market strategy from corporate social responsibility to creating shared value (CSV). The proposed framework depicts supplier relationship management (SRM) activity, through the case of a Korean bakery franchise, using non-market...