Le, Xuan Cu; Ba Quyet Chu - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 117-138
Although electronic word-of-mouth via social networking sites (or sWOM) greatly induced online shopping, its importance in shopping decisions during the coronavirus disease (COVID-19) pandemic has not been holistically considered. Based on the necessity of sWOM, uses and gratifications theory...