SWOM and online shopping within a disease menace : the case of Vietnam
Year of publication: |
2022
|
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Authors: | Le, Xuan Cu ; Ba Quyet Chu |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 13.2022, 1/25, p. 117-138
|
Subject: | COVID-19 | sWOM | online shopping | UGT | HBT | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Coronavirus | Vietnam | Viet Nam |
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