Liao, Chechen; To, Pui‐Lai; Liu, Chuang‐Chun; Kuo, … - In: Online Information Review 35 (2011) 2, pp. 237-254
Purpose – A lack of differentiation in the function and appearance of web portals has led to fierce competition; attracting users' attention is no doubt the most important factor for portal success. This study aims to combine rational assessment factors and non‐rational assessment factors to...