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The effect of marketing activities on the brand recognition, brand familiarity, and purchase intention on the SNS of franchise companies
Chun, Tae Yoo
;
Lee, Dong Keol
;
Park, No Hyun
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 955-966
Persistent link: https://www.econbiz.de/10012671846
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