Cintamür, İsmail Gökhan; Yüksel, Cenk Arsun - In: International Journal of Bank Marketing 36 (2018) 7, pp. 1414-1436
Purpose: The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry only, where high risks and uncertainties of choosing a service provider exist. Design/methodology/approach:...