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Search: person:"Clark, Kimberly Rose"
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Journal of advertising research
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ECONIS (ZBW)
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The future of advertising : influencing and predicting response through artificial intelligence, machine learning, and neuroscience
Moses, Elissa
;
Clark, Kimberly Rose
;
Jacknis, Norman J.
-
2021
Persistent link: https://www.econbiz.de/10013285589
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2
Consumer neuroscience : evolution and commercial applications
Clark, Kimberly Rose
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 185-207)
.
2020
Persistent link: https://www.econbiz.de/10012266771
Saved in:
3
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
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