The future of advertising : influencing and predicting response through artificial intelligence, machine learning, and neuroscience
Year of publication: |
2021
|
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Authors: | Moses, Elissa ; Clark, Kimberly Rose ; Jacknis, Norman J. |
Published in: |
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1. - Hershey, PA, USA : Engineering Science Reference, ISBN 978-1-6684-2460-5. - 2021, p. 151-166
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Subject: | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Werbung | Advertising |
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