According to the report of the Food and Agriculture Organization of the United Nations, due to population growth, food production must increase by 70% by 2050 to meet rising demand (FAO, 2009). Digital agricultural startups are one of the main players on the market who develop innovations which...

In this paper hypotheses concerning the success of digital market places for agricultural inputs and products are tested. The hypotheses were derived from transaction cost considerations. Success of digital market places was measured in two ways: (i) the probability for a digital marketplace to...

1 Einleitung -- 1.1 Problemstellung -- 1.2 Zielsetzung und Abgrenzung der Forschungsgegenstandes -- 1.3 Vorgehensweise -- 2 Digitale Marktplätze in der Literatur -- 2.1 Ausgewählte allgemeine Arbeiten zu Marktmittlern -- 2.2 Nicht-empirische Arbeiten zu digitalen Marktplätzen -- 2.3...