Search Results - person:"Coderre, François"

The facets of consumer-based food label equity : measurement, structure and managerial relevance

Coderre, François; Sirieix, Lucie; Valette-Florence, Pierre - In: Journal of retailing and consumer services 65 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013169642

The impact of altruistic attribution and brand equity in food label campaigns

Legendre, Stéphane; Coderre, François - In: Journal of Product & Brand Management 27 (2018) 6, pp. 634-646

Purpose: The purpose of this study is to analyse the impact of two determinants of purchase intention in food label campaigns: altruistic attribution and brand equity. Design/methodology/approach: A 2 × 2 between-group factorial experimental design was used, with 2 levels of altruistic...

Persistent link: https://www.econbiz.de/10012076774

Determinants of GRI G3 application levels : the case of the Fortune Global 500

Legendre, Stéphane; Coderre, François - In: Corporate social responsibility and environmental management 20 (2013) 3, pp. 182-192

Persistent link: https://www.econbiz.de/10009761146

Comparison of the quality of qualitative data obtained through telephone, postal and email surveys

Coderre, François; Mathieu, Anne; St-Laurent, Natalie - In: International journal of market research : JMRS ; the … 46 (2004) 3, pp. 347-358

Persistent link: https://www.econbiz.de/10006693208

MEDIA RESEARCH NOTE - Fewer Is Better The current practices in media and media vehicle elimination consider only the acquisition cost of resources; all other costs, internal and ex...

Boivin, Yvan; Coderre, Francois - In: Journal of advertising research 40 (2000) 4, pp. 45-54

Persistent link: https://www.econbiz.de/10006515017

A Theory for Assigning Weights to Media Audiences

Boivin, Yvan; Coderre, François - In: Journal of current issues and research in advertising : … 20 (1998) 2, pp. 63

Persistent link: https://www.econbiz.de/10008121509